As you know, I love this book. I've read it probably three times. It's one of those books where you can read it once, and understand. But a couple more times, you see little things that you didn't see before... atleast it was for me.

yeah, I know most of it's the truth. People take surveys, they try out products, they view commercials and tv pilots in advance. I've done all of that, I know. And they get paid in all different ways.

the whole jammer types, i don't know. In that, I think i'm either an Innovater, or the one below that. Or i would be if i had money.

But i love the book. It makes you wonder- what does the perfect tennis shoe look like?